How to Get FSBOs to Call You

Are you actively pursuing the FSBOs in your marketing area? You should be...because you'll generate a never ending supply of inexpensive purchase mortgage leads if done correctly.

Here's a really great tool to add to your marketing bag of tricks: "Hold a conference call for FSBOs." This idea can be used in other niche marketing areas as well...but, for now, let's concentrate on FSBOs.

Here's how it would work:

Set-up an account with a company that provides conference call capability. Check-out your local telephone company and compare rates and features to get the best deal.

You should look for the following features:

1. Dedicated phone number for your use. 2. Instructions on how to set-up the call. 3. Caller ID so you have a record of everyone that participated in the call. 4. No contract, no set-up fees, no minimums, no cancellation fees, no per conference fee. 5. Muting capability. 6. Permanent toll free number and pass code.

Pick a convenient date and time for your conference call and promote it. Create flyers letting FSBOs and potential FSBO know the date and time of your call.